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UAE K12 E-Learning Market and Kid’s Activity Kit Subscription Market to be valued AED 250 Million and AED 5.4 Million respectively by 2025: Ken Research


GURUGRAM, India, June 10, 2021 /PRNewswire/ —

  • Changing lifestyle with increasing number of dual working parents and kids spending majority of time with house-helps has led to increasing need of self-engaging, fun and educational solution such as activity kits.
  • Activity kit demand expected to thrive with increasing foreign competition and introduction of educational curriculum and skill development based activity boxes.
  • UAE E-Learning industry is gaining traction due to increasing marketing efforts by Indian companies and with entry of offline institutes in online coaching. 

Increasing Foreign Competition and Re-Engineering Activity Box Themes: Due to presence of large number of expats in UAE, Indian companies such as Flinto and Magic Crate are already supplying activity kits in UAE. Unlike local companies in UAE these companies have a strong sale and marketing strategy and can therefore expand easily in the country. Xplorabox also have plans to expand in GCC. Majority of the existing activity kits are based on art & craft theme and are therefore used just as a fun activity. Increasing awareness about “Learning by Doing” methodology in schools will lead to increase in traction towards curriculum aligned boxes which can help in delivering education in a fun way. Demand from older age groups will also increase with inclusion of interesting themes such as math, science, robotics, coding, etc and by making the activities difficult and interesting.

Increasing Sales of Activity Kit through B2B2C Partnerships:

Majority of companies have small teams and therefore rely on social media and word-of-mouth for marketing. However schools can be the best platform to market their product as the adoption rate of educational products suggested by school or teachers is always high. Companies can enter into commission partnership with schools and pre-schools to increase their sales. For instance, My Discovery Lab provides 10% commission to its school partners for every lead and in exchange it provides free assemblies, prizes for STEAM excellence, parent workshops, and support with partner school’s STEAM curriculum.

Introduction of Coding and Arabic Courses by E-Learning Companies: Irrespective of the curriculum, Arabic is a compulsory subject in all government as well as private schools in UAE. Expats students usually have to join a additional Arabic coaching classes as their parents are also not able to help them with the subject. E-Learning Players can takeover or partner with an existing Arabic Coaching institute such as Appy kids, Keefak, Inlingua and others to introduce Arabic coaching. Increasing awareness of vocational courses for kids have lead to increase in demand of coding courses. There are various offline coding & computers training centers such as Shinning Star, Sylvan Learning, Witty Learning and online players such as Coding Circle, Penrose, Code Monkey, etc in UAE. BYJU’s Toppr and Vedantu are expected to launch their coding courses WhitHatJr, Toppr Codr and Vedantu Superkids in UAE.

Analysts at Ken Research in their latest publication UAE Experiential Learning Market Outlook to 2025- Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand observed that existing experiential learning industry in UAE has multiple gaps which can filled by introduction of an integrated solution that enables curriculum based learning along with skill based learning with the help of multiple methods including activity boxes, educational videos, stories, books, games, quizzes and one-o-one classes. The activity kit industry and K12 E-Learning industry is expected to grow at CAGR (2020-2025) 22.2% and 40.9% respectively.

Key Segments Covered: –

K8 Activity Kit Industry Revenue By Age Group

  • 0-3 years
  • 4-6 years
  • 7-9 years
  • 10-14 years

K8 Activity Kit Industry Revenue By Subscription Type

  • 1 Month
  • 2 Month
  • 3 Months
  • 6 Months
  • 12 Months
  • Others (4 Month, 8 Month & 9 Month)

K8 Activity Kit Industry Revenue By Emirate

  • Dubai
  • Abu Dhabi
  • Sharjah
  • Others (Ajman, Umm Al Quwain, Ras Al Khaimah and Al Fujairah)

K12 E-Learning Industry Revenue By Grade

  • UKG- Grade 3
  • Grade 4-5
  • Grade 6-8
  • Grade 9-12

Key Target Audience:-

  • E-Learning Companies
  • Activity Kit Companies
  • Toy Companies
  • Schools
  • Pre-Schools
  • Government Authority

Time Period Captured in the Report:-

  • Historical Period: 2017-2020
  • Forecast Period: 2020-2025

Companies Mentioned:-

UAE Activity Kit Subscription Competitive Ecosystem

  • Monki Box
  • Baby Box Swop
  • My Discovery Lab
  • The Happy Box
  • Kids Fun Box
  • Peekado

UAE K12 E-Learning Competitive Ecosystem

  • BYJU’s
  • Toppr
  • Vedantu
  • Knowledge Planet
  • Meccademia

Key Topics Covered in the Report: –

  • Target Addressable Audience, Serviceable Addressable Market and Share of Market for Experiential Learning
  • Snapshot of Dubai Education Industry
  • Snapshot of Abu Dhabi Education Industry
  • Existing Gaps in Experiential Learning Industry
  • Supply Ecosystem
  • Business Model Analysis in Activity Kit Industry
  • Revenue Streams in Activity Kit Industry
  • Organizational Structure of Activity Kit Company
  • Case Studies of Offline Players Providing Experiential Learning in UAE such as Sylvan Learning Dubai and Metamindz
  • Porter Five Force Analysis for Activity Kit Industry and E-Learning Industry
  • BCG Matrix for Activity Kit Industry
  • Impact of COVID
  • Demand Side Survey Analysis
  • Analyst Recommendation
  • GTM Strategy for a New Entrant (Market Potential, Target Audience Bracketing, Product Positioning, Product Pricing Strategy, Marketing and Customer Acquisition Strategy and Potential Risks)
  • Abu Dhabi K12 E-Learning Market
  • Activity Kit Companies Growth in UAE
  • Activity Kits for Kids in UAE
  • Baby Box Swop Market Share
  • Best Experiential learning programs in UAE
  • BYJU’s Number of Users in UAE
  • COVID 19 Impact UAE Experiential Learning Market
  • Dubai Educational Kit Industry
  • Dubai K12 E-Learning Market
  • Dubai STEM Activity Kit Industry
  • E-Learning Companies in UAE
  • K12 E-Learning Market in UAE
  • K8 Activity Kit Industry Revenue
  • Kids Fun Box Subscription Price
  • Monki Box Market Revenue in UAE
  • My Discovery Lab Revenue
  • The Happy Box Business Model
  • Toppr’s Paid Users in UAE
  • UAE Ed-Tech Market Growth
  • UAE Educational Boxes Industry
  • UAE Experiential Learning Industry
  • UAE Experiential Learning Market
  • UAE K12 E-Learning Market
  • UAE K12 Ed-Tech Market
  • UAE K12 Online Coding Market
  • UAE K12 Online Learning Market
  • UAE K8 E-Learning Market
  • UAE Online Education Market
  • UAE Private K12 Education Market
  • UAE Remote Learning Market
  • UAE Skill Based Learning Market
  • UAE STEM Boxes Industry
  • UAE STEM Boxes Subscription Market

For More Information on the research report, refer to below link: –

UAE Experiential Learning Market

Related Reports by Ken Research: –

Saudi Arabia E-Learning Market Outlook to 2025 – Rising initiatives by Government and Growing K-12 Enrollments to Boost E-Learning Market

The Saudi Arabia E-Learning market was observed to grow with a stable growth pattern in the review period 2015-2020P. Factors such as surging internet users, technological advancement in E-learning, increasing Smartphone penetration, Surge in number of distance learning users and others have helped the e-learning industry to grow in Saudi Arabia in terms of revenue.

Turkey E-Learning Technology and Content Market Outlook to 2023 – Growing Demand for M-Learning and Higher Use of Videos and Animation to Foster Market Growth

The E-Learning Market in Turkey grew at a positive double digit CAGR between 2013 and 2018. The E-learning market of Turkey is in its nascent phase and is moving towards growth that is boosted by increased internet penetration, increased number of smartphone users and various initiatives undertaken by the Government of Turkey such as FATIH Initiative. The market includes companies providing both technology and content services. The industry is slowly implementing technologies such as AR and VR. The increase in the internet penetration to 65.0% of the total population along with increase in the number of smart phone users to 46.5 million in the year 2018 has given a boost to market revenues.

India Experiential Learning Market Outlook to 2025- Driven by Growing Awareness About Early Childhood Development Backed by Availability of Popular Kids-Friendly Themes

The activity kit industry in India is at its nascent stage and has penetrated <1% of its target addressable market. The industry has gained prominence since 2016 with entry of new players. The subscription price is highly volatile due to presence of demand seasonality. Over the review period, the activity kit market in India observed a healthy growth both in terms of revenues as well as number of subscribers.

Working Professional & Ed-Tech/University Paradigm Analysis for Online Up-skilling/Re-Skilling Programs during COVID-19 period

While the pandemic has proved to be a difficult opponent for most industries, Ed-Tech is one such disruptive sector wherein, the pandemic has accentuated the demand for online learning. Ed-Tech players especially in the Higher Education segment have been experiencing considerable spikes in users accessing their platform. Metrics including Users, Engagement, Completion Rates, Leads Generated & Revenues have risen during this period for Ed-Tech companies.

Vietnam E-Learning Market Outlook to 2023 – Driven by Rising Adoption of Smartclasses, E-books in Schools and MOOCs and Smart Authoring Tools in Corporate Training and Test Preparation Segment

The E-learning market in Vietnam grew at a positive double digit CAGR between 2013 and 2018. There has been an increase in the number of internet users over the years. The internet penetration rate has increased by 8.0% from 2017 to 2019. In 2017, the internet penetration rate of Vietnam was 53.0% which now accounts to 61.0% in the year 2019. The increase in the number of internet users in Vietnam indicates that more people has access to internet, hence, making learning through internet easier. With the emergence of ICT in Vietnam, the government took initiatives to promote Internet of Things, big data, 4G LTE, 5G and artificial intelligence in Vietnam. Along with the entry of 4G and 5G network, the total number of smartphone users was witnessed to increase thereby, improving the scope for E-learning within Vietnam.

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
[email protected]
+91-9015378249

SOURCE Ken Research



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