Thirstie’s cutting-edge offering has been providing alcohol brands the ability to sell “DTC” from their websites through a national network of retailers. This ecommerce platform has allowed brands like The Macallan and Cincoro to collect vast amounts of consumer purchase data via Thirstie-powered e-commerce storefronts. Now, with this better degree of analytics and access, alcohol brands will have the greatest level of insight into their customer bases available to the market. Due to the highly-compliant nature of the alcohol space, brands have never previously been able to acquire this type of data on their own.
“Thirstie’s innovation have always been about empowering alcohol brands, giving them the tools they need to grow in the rapidly-shifting ecommerce space,” said Thirstie CEO and Co-founder Devaraj Southworth. “When we launched Access earlier this year, our goal was to provide alcohol brands with a fast-tracked tool to start selling online. The addition of Thirstie’s Data Solutions is just another step along that journey, as Thirstie now provides alcohol brands with the most innovative data and analytic solution in this ever-evolving space.”
Thirstie’s Data Solutions comprises various components to allow brands the greatest access and control of their data. The SaaS will provide brands with analytic data, including easily-accessible dashboards of key metrics across the complete e-commerce funnel. It will also include a tool for more in-depth analysis for sensitive PII data, as well as persona definitions on consumers, showing brands a detailed picture of consumers across the alcoholic beverage space.
Thirstie Access was being utilized by 50 independent alcohol brand within the first 100 days of being on the market. They have now eclipsed 100 brand partners in their first calendar year.
Thirstie, a New York based e-commerce company, is the leading technology and logistics solution provider for beverage alcohol brands, founded by Devaraj Southworth and Maxim Razmakhin in 2014. Thirstie helps brands to power consumer on-line transactions within an industry three-tier system complaint platform through a robust API and expansive retail network. The Thirstie platform also provides brands with transparency into all data, consumer insights analytics and ROI to improve performance marketing. For more information about Thirstie, please visit thirstie.com.