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October 8th

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6 Signs Your Growing Business Needs PIM Software

The importance of Product Data Management in an e-commerce strategy cannot be overstated. Afterall, making it easy for customers to find your products online is key to driving purchases. Product Information Management (PIM) software is a central hub where companies can collaboratively manage all of their product information. Today, merchandising products and optimizing them for

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4 Ways to Make the Most of Your Customer Data

Whoever understands the customer best, wins. Author Mike Gospe (@mikegospe) dropped that piece of wisdom into the Twittersphere, and as data management fanatics, we have to agree. For both B2B and B2C enterprises, reliable data is nothing short of indispensable. Sadly, many organizations find themselves drowning in fragmented data instead of leveraging it to improve

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A New Business Model With Help From CRM | Vendors

I have been writing about Salesforce for 20 years. That’s incredible for me because aside from marriage, there’s nothing in my life I’ve done so consistently for so long. Perhaps like a marriage, the thing that’s been attractive about Salesforce is its constantly changing nature. The company went through a more or less typical adolescence

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Lean not mean: A user-first framework for surveillance marketing

Duane Schulz speaking during his “Don’t Be Evil: A Framework for Lean Surveillance Marketing” at MarTech East in Boston on Sept. 18. Data collection is rising in the consumer consciousness. With privacy regulations coming into effect around the globe, and stories of data breaches and fines continually hitting the headlines, themes such as informed consent,

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Is a subscription model right for every brand? – Econsultancy

There’s a subscription service for everything these days – or at least, that’s how it seems. Subscription services and direct-to-consumer models are currently all the rage as established brands and start-ups alike realise they can cut out the middleman by delivering a personalised, tailored product directly to the consumer – and in a way that builds

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How Augmented Reality is Changing Retail

Augmented reality (AR) has existed for decades, but recently we’ve seen a surge of applications. It’s not just apps like FaceApp (remember the #AgeChallenge craze?) or Snapchat making the most of AR. Many retailers are catching on to its capabilities to highlight their products in ways that capture audience attention and engage consumers like never

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PIM vs. CMS – Which Product Content Management Platform is Best for You?

With modern customers hungry for product data when making buying decisions, companies looking to boost their digital commerce results recognize the necessity for product content management. The question is – which system is best for disseminating their content to the market? When looking into available options, two platform types typically emerge: Product Information Management (PIM)

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Henrik Liliendahl

MDM/PIM Consultant

Kay Winkler

VP of Chapter Services at ABPMP

Debanjan Rudra

Product Owner (PIM / MDM...)

Ken Hubacher

Owner / EntityWise

Curt Anderson

eCommerce Strategist

Scott Taylor

MetaMeta Consulting

Chris Jobse

Masterdata and Product Info...


PIM&Product MDM Consultant

Brice McBeth​

Reap Marketing Founder​