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The Multiplier Effect for Product vs. Multi-domain Data Management

Have you ever wondered why organizations operating the same space with similar talent, strategies, and product offers can produce widely varying outcomes?  In my view, their embrace of “multi” vs. “uni” approaches to their businesses are key.

Take Home Depot as an example.  Its strategy from its very founding combined the best assortment at the best prices with the best service.  Not one “customer centricity” model, rather, they combined components for the best value proposition to disrupt the market.

So, too, is it in the PIM and MDM markets.  The reason focus on Multi-domain Experience Management is based on a “multi” approach.  Rather than limitations of a single, product data domain found in the PIM world, the “multi” in MxM enables the best experiences by customers for their end customer satisfaction and loyalty, per the following:

  • Provides multiple domains (product, price, location, customer, etc.) to enable offer precision: the right product at the right price in the right location for the target customer
  • Specifies and enables content for multiple channels: physical stores, printed catalogs, digital web presence, mobile, digital and print signage and more.
  • Cross-domain intelligence: matches master/enriched data to operational data enables companies to distill, filter, and derive insights directly for multiple business roles merchant and marketers as well as those in supply chain, ecommerce, stores and more
  • Experiential Inflection points, which are the multiple hand-offs that occur among parties participating in the content value chain, can be measured for overall effectiveness of delivering content in the context that business customers and consumers expect

Just as one person can make a difference in a company, so can one domain be useful.  But it is the combined power of multiple domains being deployed in concert that enables demand to reach much higher levels, enables insights into attribution of what drove the demand, and provides the foundation for sustainable growth across digital and physical commerce.

Rick Chavie

Rick Chavie

Rick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences. Mr. Chavie brings industry experience from his leadership roles at retailers such as The Home Depot and C&A. He brings technology experience from his role as the global marketing leader for NCR’s retail and hospitality business, and management consulting expertise from his partner roles at Deloitte and Accenture, where he served clients across retail, branded consumer and wholesale verticals. Chavie is a Harvard MBA, a Fulbright Scholar in International Trade, and a summa cum laude graduate from the University of St. Thomas in Minnesota. He is a noted speaker at industry events, an author on the wholesale industry, and frequently comments on commerce, marketing and customer engagement topics.


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