Headlines all over the Internet talk about miracle tactics to skyrocket online sales or offer killer ways to stand out from the competitors. Indeed, armed with the heavy artillery of discounts and special offers, merchants can see an instant surge in activity on their ecommerce websites. But choosing a seemingly short way to success, they risk seeing sales going up during promotions and falling down in between. To engage soft-sell marketing, they need to pay attention to a powerful, though time-consuming, tool – high-quality content. With this in mind, merchants might start with exploring the Content Management System (CMS) component of the ecommerce platform they use.
Knowing that Magento is one of the leaders among ecommerce platforms and relying on our Magento consulting experience, we take on the task to cover the topic of Magento CMS capabilities from A to Z. Let’s start with the question that appears to be confusing for retailers.
Is Magento a CMS system, after all?
To answer correctly, we need to get clear on what a CMS system is. The primary purpose of such a system is creating and publishing digital content (text, images, video, audio and more). When thinking of a typical online shopping journey, you easily recall pages with product descriptions or a press release page with company news and announcements – this is exactly the web content we are talking about. Though it proves that Magento does employ content management, this aspect is only one facet of the available functionality. Designed first and foremost to serve ecommerce needs, Magento has its signature power in running several front ends from the same back end, managing product catalogs and customer information, processing orders and setting ecommerce promotions to name a few core functions. Understandably, seeing Magento as ecommerce, rather than only CMS, software gives a more comprehensive picture of its use case.