Over the last few years, the DIY and hardware sector has undergone strong development and increases in sales.
Based on this present success (and aiming to keep it up over the future), we can find new technologies, logistics, and team organization strategies being applied. The aim: to be one of the leading industries in terms of a response to the growing digitalization of consumption and relationships between brands, retailers, and customers.
As in any other sector geared towards the sale of products, at the center of the DIY sector’s digitalization process is the customer. Observing and improving the shopping experience is the priority for all manufacturers, brands, and DIY sellers.
Where does today’s customer look for products? What brings customers to choose one brand over another? What are their needs: large projects or small projects? What buying differences exist between professional consumers and sporadic consumers who are looking for products for repairs and projects around the house?
DIY brands and shops need to cater to the shopping experience of two different consumer profiles — profiles that are different but in the end seek the same thing. An agile, satisfactory process that spans multiple channels with complete and detailed product information: this is something very important for DIY products, which usually feature complex technical data.
Digitalization is the step that must be taken or perfected by all DIY sector players, especially in response to the power of marketplaces like Amazon. Their secret? It’s not just the prices and deals, but the complete product information and the impeccable logistic organization.
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