Many luxury brands have been hesitant to start selling online. But over the years, and especially in our current situation, relying on tradition brick and mortar operations is no longer an option. During this interview, VP of Digital Strategy at Company X reveals what triggered them to make the leap to e-commerce and why using a PIM solution was essential for a smooth transition.
Attend this session to discover:
- Why PIM makes sense for online retail in any market segment
- How to build a business case for your PIM project
- How to assemble the ideal (internal and external) launch team
Who should attend this session: B2B professionals in retail industry, current PIM users
This session will be available to consume on-demand starting on Thursday, October 8, 2020 at 12:00 CEST (GMT+2) for X days.
This session is brought to you by: