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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events. We also provide thought leadership articles from industry experts and bloggers in our Think section. You can submit events and articles to be considered for posting to our editor.
Digital Transformation: Lionbridge | PIMpoint Digital 2020
Overview Global franchises repeatedly sell to new markets, but are they maximizing their results in each region they’re targeting? Marketing and e-commerce teams need to work closely together to quickly follow up launches with new website and product content translated into the language(s) of the new market, as well as effectively use language selection tools,
Processes for Managing Your Marketing Remotely
Image credit: Unsplash Entrepreneurs lay the utmost importance on effective marketing and for a good reason. Marketing is the core medium of communication between your startup and customers. Through marketing, the needs and wants of customers are identified and reciprocated through appropriate branding and advertising to fulfill those demands. As COVID-19 takes its toll on
Mitsubishi, PepsiCo, and Huawei on how the pandemic has impacted innovation – Econsultancy
On the final day of the Festival of Marketing 2020, acting features editor for Marketing Week, Charlotte Rogers, chaired a panel with guests Kimberley Gardiner, VP & CMO of Mitsubishi Motors; Karen Scott, Senior Innovation Director at Future Brands PepsiCo; and Andrew Garrihy, Global Chief Brand Officer at Huawei. Research from Econsultancy and Marketing Week
observations from Deliveroo, easyHotel and the Premier League – Econsultancy
Many businesses have seen their customer journey transform and in some cases, become unrecognisable due to the Covid-19 pandemic, with digitisation and the need for social distancing giving rise to different habits and ways of doing things. During Day Two of the Festival of Marketing 2020, Econsultancy editor Ben Davis spoke to a panel of
Digital Transformation: Lionbridge | PIMpoint Digital 2020
Overview Global franchises repeatedly sell to new markets, but are they maximizing their results in each region they’re targeting? Marketing and e-commerce teams need to work closely together to quickly follow up launches with new website and product content translated into the language(s) of the new market, as well as effectively use language selection tools,
Digital Transformation: Perficient | PIMpoint Digital 2020
Overview PIM serves as one of the foundational pillars of e-commerce digital maturity. A streamlined process and accurate product information contribute to developing compelling product stories, faster time-to-market, and better customer experiences. During this session, Perficient will highlight a few success stories where companies implemented a PIM solution – along with process efficiencies – to
Exceptional CX: Shift7 | PIMpoint Digital 2020
Enjoy the session, brought to you by Shift7: Overview Manufacturers are facing significant disruption as a large portion of sales shift to e-commerce. They need to embrace digital experiences, e-commerce channels, and enabling technologies. Join Shift7 as they dive into why manufacturers can no longer rely on manual processes, and instead need
Customer Interview: Intersport | PIMpoint Digital 2020
Overview The Intersport brand is centered on the local heart of sports. With 5421 stores in 43 countries, it is known as the place to go to get training gear, personal advice, or even seasonal rentals. So, when your strategy is based on local, personal connections, what happens when a global pandemic forces you to