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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events.  We also provide thought leadership articles from industry experts and bloggers in our Think section.  You can submit events and articles to be considered for posting to our editor.

Three Universal Truths for Growing Your E-Commerce Sales in 2021

Retail e-commerce sales around the world reached 4.28 trillion US dollars (according to Statista) and sales are projected to grow to 5.4 trillion US dollars in 2022. During the COVID-19 pandemic, buyers worldwide relied on the internet for purchases large and small, increasing competition for businesses everywhere. That shift in buying behavior is not expected to

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Four trends in omnichannel beauty retail for 2021

It’s been a long and difficult 18 months for the beauty industry, but with retail stores and salons re-opening in May, the focus is now on getting back to business, and engaging consumers whose habits might have changed during lockdown. So, how is the industry responding, and what trends will we see drive beauty retail

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How to Use Social Media to Sell in Person (Right Now!)

You might be wondering how to use social media to sell in person. After all, you aren’t planning to run ads on social media. What if I told you that 90% of top salespeople use social selling to close more deals than those who don’t? They are using what is called social selling, and their

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Digging into Digital Commerce Insights to Maximize Revenue · Webinar

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How to Get More Backlinks to Your Website in 2021 (+ Tips)

When delving into search engine optimization (SEO), one of the primary strategies discussed is keywords. However, focusing only on that, or only on one SEO strategy, doesn’t fully optimize your SEO value. A variety of SEO strategies exist, but beginning to consider your backlinks is a good place to look if you’ve optimized elsewhere. Backlinks

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Personalisation in ecommerce: a beginner’s guide

This overview of personalisation in ecommerce is an excerpt from Econsultancy’s Ecommerce Best Practice Guide. Ecommerce personalisation means giving customers an individualised online experience based on their demographics, persona, previous purchases, interests, search and buying behaviour. The idea of personalisation is to provide a richer ecommerce experience by serving the right message on the right

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