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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events.  We also provide thought leadership articles from industry experts and bloggers in our Think section.  You can submit events and articles to be considered for posting to our editor.

Google Ads vs. Facebook Ads: Which Is Right for Your Business?

So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually worth it to buy ads ? If so, which platform should you use? We’ll explore

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Everything’s Changed — Has Your Website?

I don’t have to tell you that everything about the way we all do business has changed. Where and how you solve your customers’ problems most likely looks extremely different than it did before the pandemic. Maybe you had to make impossible decisions to keep your business going. Maybe you experienced more pain, anxiety, and

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“What Did They Buy It For?”

Some years ago, I was doing a review with a sales team. They closed a huge deal, one of the biggest in their region for that quarter. I called them to congratulate them on their success, asking, “What did they buy it for?” The answer stunned me, the lead sales person proudly responded, “They bought

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