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Welcome to PIMNEWS.ORG

PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events.  We also provide thought leadership articles from industry experts and bloggers in our Think section.  You can submit events and articles to be considered for posting to our editor.

Coffee Sales 2.0 | E-Commerce

Coffee is one of the most widely consumed beverages in the U.S. and worldwide. Americans consume 400 million cups per day, making the U.S. the world’s leading consumer of coffee. E-commerce and coffee go hand-in-hand. As the market grows — and becomes more competitive — coffee companies are coming up with more creative ways to

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Why Digital Commerce Needs Engagement Intelligence · inRiver

Digital commerce is how organizations drive most revenue today. For high engagement (highly customized) purchases, product information has become a differentiator that takes basic product information and transforms it into a strategic asset. A recent article in Forbes calls content in e-commerce a digital arms race as nothing is more important than ensuring your product

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the impact of Covid-19 on ecommerce – Econsultancy

The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result. From consumer behaviour to demand prediction to retention, the events of the last year have altered or sped up

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Ashley Friedlein’s digital & marketing trends 2021 – Econsultancy

For the last 10 years I’ve picked out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. I recommend you also look through Econsultancy’s Trends Hub for our experts’ predictions around digital marketing disciplines like data and analytics, customer experience, ecommerce,

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