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Coffee is one of the most widely consumed beverages in the U.S. and worldwide. Americans consume 400 million cups per day, making the U.S. the world’s leading consumer of coffee. E-commerce and coffee go hand-in-hand. As the market grows — and becomes more competitive — coffee companies are coming up with more creative ways to

Digital commerce is how organizations drive most revenue today. For high engagement (highly customized) purchases, product information has become a differentiator that takes basic product information and transforms it into a strategic asset. A recent article in Forbes calls content in e-commerce a digital arms race as nothing is more important than ensuring your product

The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money. Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors

The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result. From consumer behaviour to demand prediction to retention, the events of the last year have altered or sped up

Today’s ‘Day in the Life’ features Gareth Davies, CEO of Leagas Delaney. Davies discusses life in a global creative agency, as well as his predictions on the future of consumer behaviour due to Covid-19. Please describe your job: What do you do? I’m now CEO of Leagas Delaney.  We’re an independent creative agency with offices

For the last 10 years I’ve picked out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. I recommend you also look through Econsultancy’s Trends Hub for our experts’ predictions around digital marketing disciplines like data and analytics, customer experience, ecommerce,