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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events. We also provide thought leadership articles from industry experts and bloggers in our Think section. You can submit events and articles to be considered for posting to our editor.
Google Ads vs. Facebook Ads: Which Is Right for Your Business?
So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually worth it to buy ads ? If so, which platform should you use? We’ll explore
Everything’s Changed — Has Your Website?
I don’t have to tell you that everything about the way we all do business has changed. Where and how you solve your customers’ problems most likely looks extremely different than it did before the pandemic. Maybe you had to make impossible decisions to keep your business going. Maybe you experienced more pain, anxiety, and
Do I Need Search Console? Yes: Better Organic Traffic and Issue Detection
What is Google Search Console? Search Console is a free Google tool that measures and tracks your website’s search traffic, ranking, and site performance over time. Search Console is free and available to anyone with a Google administrator account. Sign up for a free Google Account here. While Search Console is tailored for Google’s search
“What Did They Buy It For?”
Some years ago, I was doing a review with a sales team. They closed a huge deal, one of the biggest in their region for that quarter. I called them to congratulate them on their success, asking, “What did they buy it for?” The answer stunned me, the lead sales person proudly responded, “They bought
A day in the life of… Josh Partridge, Managing Director & VP UK and Co-Head of EMEA at Verizon Media
Josh Partridge is Managing Director & VP UK and Co-Head of EMEA at Verizon Media. We recently caught up with him to find out what it has been like taking on his role during the pandemic. Plus, we hear his thoughts on the state of the ad industry, and the key trends that will continue