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Wulfric Light-Wilkinson, GM EMEA of Wunderkind, on performance marketing beyond the third-party cookie
Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Image: Wulfric Light-Wilkinson Tell us about your role – what
Your Essential Product Photography Setup
While ecommerce websites give customers the convenience of shopping on their own schedule, a website can’t replicate the physical retail experience. When customers shop in a brick-and-mortar store, they can touch the merchandise and visualize what it’ll look like when they take it home. Adding high-quality, high-resolution product images to your page elevates your brand
What is ecommerce-as-a-service? | Econsultancy
There are signs that the rise in online shopping seen during pandemic lockdown could be permanent. According to Adobe, global ecommerce sales are predicted to reach $4.2 trillion this year, while US ecommerce spend will top $1 trillion by 2022. Naturally, this has also accelerated industry investment in ecommerce; retailers made approximately $10 billion in
Product page monitoring: how content can boost ecommerce KPIs across channels
The path to purchase is changing a lot, with more products being purchased online than at any other time in retail history. According to eMarketer, nearly 150 million consumers worldwide became first-time ecommerce buyers in 2020. More than one-third purchased items they’d never bought online before, and 32% bought products from retailers they hadn’t shopped
What brands can learn from China about tapping into TikTok’s selling power
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China. Ever since TikTok began testing shoppable links within user bios and posts in late 2019, it
Headless E-Commerce System Puts Checkout Button Anyplace It’s Needed | E-Commerce
By Jack M. Germain Aug 19, 2021 4:00 AM PT Online consumers have voted with their fingers what they think of e-commerce websites that provide a poor experience. In exchange for a less than satisfactory buying experience, shoppers are abandoning their digital shopping carts to show their displeasure. Fast — a shopping and checkout platform
How should marketers adapt to new privacy measures such as ATT, and what now for personalisation?
New privacy measures are starting to impact the digital advertising landscape, as costs increase and user targeting becomes less efficient following Apple’s ATT rollout. For digital agencies and advertisers, paid social isn’t as straightforward as it once was, and new questions are arising about whether Facebook’s domination of this world will be affected. I spoke