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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events. We also provide thought leadership articles from industry experts and bloggers in our Think section. You can submit events and articles to be considered for posting to our editor.
How to Use Social Proof to Boost Your Online Marketing
Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out when you see other people
Econsultancy Live returns in April with ‘What’s next for CX?’
Following on from a successful virtual event in December 2020, ‘Riding the Ecommerce Wave’, Econsultancy Live is returning in April 2021 with a close look at customer experience (CX), its importance, and its future. ‘What’s next for CX’ is taking place from 27-28 April and will feature 12+ hours of insightful, thought-provoking content, bringing together
How to Make Sure Clients Pay on Time
This is a sponsored post provided by Synder. After being in business for a while, you understand that having your clients pay without delays is one of your most important everyday tasks. Why is it so critical that your customers pay on time? Because it influences the financial health of your business. So, when customers
Made in China, Sold on Amazon: The Numbers are Skyrocketing | Trends
By Jack M. Germain Mar 30, 2021 5:00 AM PT One of the most successful direct-to-consumer shopping outlets for China-based vendors outside of China’s own Alibaba e-commerce platform is Amazon. This trend has been accelerating for years. China-based sellers represented 75 percent of new sellers on Amazon in January, according to a report by Marketplace
Diageo on D2C strategy, owning search and adapting to new consumer moments
For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff,
HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping
At the Festival of Marketing: the Bottom Line, Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC, shared her views on data-driven transformation, taking in data stewards, business outcomes, data democratisation and data lineage mapping. Image: sylv1rob1 / Shutterstock.com At the Festival of Marketing, Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC
Why Podcasting For Business Needs To Be In Your Content Marketing Strategy
Podcasts have been around for some time, but podcasting for business is just now starting to get the recognition they deserve as an effective content marketing tool. Too often, they’re overlooked for the more common options of blogging and social media. In doing so, businesses are missing out on a fantastic opportunity to reach a