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The stakes have never been higher for ecommerce customer experience – Econsultancy
A recent study conducted by Bazaarvoice found that over their regional lockdown periods, 39% of global consumers purchased from brands they’d never tried before, for reasons such as value, availability and convenience. Eighty-eight percent of those consumers now plan to stick with their new brands, presenting a unique opportunity for customer retention. However, in the
What can retailers expect from Black Friday 2020, and how should they prepare? We asked the experts – Econsultancy
We’re rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season (how will consumers spend? Will my marketing strategy pay off?), this year it has been amplified tenfold.
Five expert PPC strategies to maximise campaign performance – Econsultancy
Henry Carless, PPC and Data Science Specialist at search agency Vertical Leap, shares some advice for optimising PPC campaigns. The UK has the most lucrative ecommerce market in Europe and consumers are doing even more of their shopping online in the wake of the coronavirus outbreak. Brands need to react by prioritising digital channels, and
Mobile Malware: What Makes It Dangerous?
Do you start and end every day by checking your emails? Well, you are not alone! Almost 85 percent of people use their smartphones to access their emails, which is, unfortunately, where the danger lies. It’s lucrative for hackers to target smartphones since they do not have the same security measures that businesses have in
Tech alone won’t change your company – Econsultancy
Business advisor and experienced Chief Marketing Officer, Ben Rhodes, shares his approach to transformation, and seizing growth opportunities, in our new digital world. The average tenure of a CMO is said to be just over 3 years, the median tenure is just 2.5 years. A major challenge with such short-term stints, is that longer term
A day in the life of… Marcel Hollerbach, CMO of data integration company Productsup – Econsultancy
Marcel Hollerbach is the CMO at data integration company Productsup. He speaks to Econsultancy about the importance of communication, the acceleration of ecommerce innovation, and more on the impact of Covid-19. Please describe your job: What do you do? Having previously founded several adtech and martech companies, I’ve been an entrepreneur for most of my life.