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Social Platforms Now Central in the Commerce Spectrum | Social Media Marketing
By Jack M. Germain Apr 8, 2021 5:00 AM PT Social commerce — selling products or services on social media platforms — is a marketing tactic that can boost retail revenue with relatively little effort without overly adding to the advertising spend. This new retail strategy is attracting the attention of marketers. Social shopping grew
10 Ecommerce Website Design Tips to Reach More Customers
10 Ecommerce Website Design Tips to Reach More Customers Running an ecommerce business can be hard if you don’t have the right tools, or don’t know where to find them. Never fear, there are simple and proven ways you can use to boost your customer base by focusing on your ecommerce website design. In this
Why search data doubles as valuable market research
Björn Darko, VP of product at Searchmetrics, explains the power of search data, which some brands are exploring, and how it can be added to your market research armoury to support insight and decision making Understanding customer needs and behaviour, coupled with market intelligence are among the keys to making successful marketing decisions. However, traditional
App Ratings and Reviews: 2021 Benchmarks
Since 2008, app store ratings and reviews have played a critical role in conversion and retention. But while all marketers and product owners recognize the importance of ratings and reviews, the benchmarks that equal “success” continue to shift. Much of where mobile teams set their ratings goals depends on their starting point, and the opportunity
Realizing your GS1 Readiness through Omnichannel Excellence · inRiver
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40 Amazing Retail Shopper Statistics You Need to Know
More consumers today are shopping online and the line between brick-and-mortar and online stores is becoming blurrier as consumers increasingly head to digital channels to complete their purchases. In a recent survey by Bizreel (2021), the statistics prove that ecommerce is being embraced by an increasing number of consumers. Check out some of their great
How do you know if D2C is right for your beauty brand?
Is a D2C model right for your beauty brand? Karishma Joshi and Chloe Buckland of Capgemini Invent examine the challenges and opportunities in the market, taking in tech, brand, retailer strategy, content and data. It comes as no surprise that the pandemic has put increasing pressure on brands to find new ways to both engage
How to not lose half your audience before you’ve even started
In 2020 we saw years of digital growth in just a few months; this rate of change, however, has left many CX funnels leakier than a colander. Luckily, Contentsquare recorded billions of web sessions to identify the trends that matter. Here are the three key issues we found, and how to solve them. With coronavirus