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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events. We also provide thought leadership articles from industry experts and bloggers in our Think section. You can submit events and articles to be considered for posting to our editor.
It does not take rocket science to conclude that the global pandemic changed the marketing landscape, particularly consumers’ online behavior. For one, the pandemic drove home the point that everything is fragile. Resilience and flexibility have become the marketing buzzwords. Organizations that failed to adapt are left behind as others have ambled on, limping perhaps,
In its latest report “IDC MarketScape Worldwide Product Information Management Applications for Commerce 2021”, Sales Layer has been named a Major Player.
This month HubSpot announced the release of CMS Hub Starter. Its economical price tag ($25/month) puts the world of website creation and editing at the fingertips of even the smallest businesses. But you may be wondering how it compares to other popular, inexpensive options like WordPress? As you search for a CMS that fits your
Remember the guy who’d show up at your door selling knives or vacuum cleaners? How about the lady offering the latest products in a famous brand’s line of cosmetics?
By Jack M. Germain Sep 1, 2021 11:23 AM PT Bot detection and mitigation firm Netacea on August 11 announced its research reveals that businesses are paying a high price because of the expanding use of malicious bot traffic deployed against them. Automated bots operated by malicious actors are costing businesses an average of 3.6
Have you ever been frustrated because you tried to access a website and saw nothing but a server error warning? If so, you know how irritating it is when a webpage won’t load and you don’t know why. Your website visitors may share those same frustrations if you don’t have a custom 404 page on
Wulfric Light-Wilkinson, GM EMEA of Wunderkind, on performance marketing beyond the third-party cookie
Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Image: Wulfric Light-Wilkinson Tell us about your role – what