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Welcome to PIMNEWS.ORG

PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events.  We also provide thought leadership articles from industry experts and bloggers in our Think section.  You can submit events and articles to be considered for posting to our editor.

10 Ecommerce Website Design Tips to Reach More Customers

10 Ecommerce Website Design Tips to Reach More Customers Running an ecommerce business can be hard if you don’t have the right tools, or don’t know where to find them. Never fear, there are simple and proven ways you can use to boost your customer base by focusing on your ecommerce website design. In this

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Why search data doubles as valuable market research

Björn Darko, VP of product at Searchmetrics, explains the power of search data, which some brands are exploring, and how it can be added to your market research armoury to support insight and decision making Understanding customer needs and behaviour, coupled with market intelligence are among the keys to making successful marketing decisions. However, traditional

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App Ratings and Reviews: 2021 Benchmarks

Since 2008, app store ratings and reviews have played a critical role in conversion and retention. But while all marketers and product owners recognize the importance of ratings and reviews, the benchmarks that equal “success” continue to shift. Much of where mobile teams set their ratings goals depends on their starting point, and the opportunity

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Realizing your GS1 Readiness through Omnichannel Excellence · inRiver

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40 Amazing Retail Shopper Statistics You Need to Know

More consumers today are shopping online and the line between brick-and-mortar and online stores is becoming blurrier as consumers increasingly head to digital channels to complete their purchases. In a recent survey by Bizreel (2021), the statistics prove that ecommerce is being embraced by an increasing number of consumers. Check out some of their great

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How do you know if D2C is right for your beauty brand? 

Is a D2C model right for your beauty brand? Karishma Joshi and Chloe Buckland of Capgemini Invent examine the challenges and opportunities in the market, taking in tech, brand, retailer strategy, content and data. It comes as no surprise that the pandemic has put increasing pressure on brands to find new ways to both engage

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