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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events. We also provide thought leadership articles from industry experts and bloggers in our Think section. You can submit events and articles to be considered for posting to our editor.
Social proof is an individual influencer or group clout that gives “proof” to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated — a result of a need for safety. People covet security and acceptance and
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK. What’s behind the brand’s success and what does it mean for marketing in the industry? Founded in 2015, Revolution Beauty sells ‘mass-tige cosmetics’, which is essentially mass-produced products that are marketed as prestige
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now. The event, in its 8th year, will include 80 sessions running across five days. Attendees will have access to marketing masterclasses with headline speakers, virtual networking opportunities, mentoring and
Once your customer gets to the purchase stage, a good ecommerce checkout experience could make or break the sale. Here’s how to make sure yours is the former – complete with some great examples from online retailers. Congratulations! You’ve got a shopper to the checkout stage of the customer journey, and you’re moments away from
Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up. When customers have a specific product in mind, more turn to Amazon
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report. On Tuesday, the South China Morning Post published its third annual China Internet Report: a