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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events. We also provide thought leadership articles from industry experts and bloggers in our Think section. You can submit events and articles to be considered for posting to our editor.
Money can’t buy happiness. Or can it? The adage may be popular, yet increasing revenue is on everyone’s list of main goals. And while striving for it is certainly logical, the only way to achieve it is to make customers happy. But what does that mean? You can ask a hundred people what makes them
June 16th, 2021 | 3:00pm BST What role does product information play when consumers shop online? A new study of 4.000 US and UK shoppers reveals the importance and positive impact on sales via accurate product information when buying online, and the negative impact felt by shoppers when retailers get it wrong. The bad news? When confronted with
Improved tech platforms give conferences and events the opportunity to reshape networking into something more productive. In digital marketing, there was perhaps always a degree of irony in the inefficiency of a ‘networking break’ during a conference. Delegates might emerge from a talk on personalisation or programmatic targeting only to stand anonymously in the corner
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New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently
What makes a brand unique? Often, it boils down to its visual expression, personality, and positioning that identifies and differentiates its products from the competition. Beyond the look and feel, how do you translate that uniqueness into your omnichannel approach? The answer comes from your data model. Before we dive into why a data model