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10 brands getting creative with content on TikTok

TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style. With a myriad of filters, effects and editing techniques to choose from, TikTok has opened up new and unique marketing

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Join Econsultancy Live in November for ‘The Future of Ecommerce’

Econsultancy Live returns on 22-24 November with another informative, future-focused event, this time looking to the future of ecommerce. On the heels of ‘What’s Next for CX’, Econsultancy’s highly successful April event, Econsultancy Live is once again turning its attention to the future: this time of ecommerce. ‘The Future of Ecommerce’, held in association with

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6 Google Ads Trends to Watch Out For

It does not take rocket science to conclude that the global pandemic changed the marketing landscape, particularly consumers’ online behavior. For one, the pandemic drove home the point that everything is fragile. Resilience and flexibility have become the marketing buzzwords. Organizations that failed to adapt are left behind as others have ambled on, limping perhaps,

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How the HubSpot CMS Compares to WordPress

This month HubSpot announced the release of CMS Hub Starter. Its economical price tag ($25/month) puts the world of website creation and editing at the fingertips of even the smallest businesses. But you may be wondering how it compares to other popular, inexpensive options like WordPress? As you search for a CMS that fits your

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