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Product Information Management for Manufacturers

The Shift to Digital Commerce Is Here To Stay COVID-19 has cemented a digital-first approach. With digital channels as the go-to for purchases, your product information has now become one of your most strategic assets. Your ability to tell your product’s story in a compelling and engaging way across all your touchpoints is key to

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Product Information Management for Manufacturers

The Shift to Digital Commerce Is Here To Stay COVID-19 has cemented a digital-first approach. With digital channels as the go-to for purchases, your product information has now become one of your most strategic assets. Your ability to tell your product’s story in a compelling and engaging way across all your touchpoints is key to

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inRiver Partner Case Study: Hendi

The first step in the modernization process was to search for a replacement of their product information database. Several product information management (PIM) systems were evaluated and compared, with inRiver chosen as the solution. This cloud-based SaaS product has an intuitive user interface, good multi-language support, strong omnichannel possibilities, and an integration option with InDesign for

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inRiver Partner Case Study: Euretco

Euretco Fashion selected inRiver as their PIM solution. The multitenant SaaS solution is known for its user-friendliness, retail focus, and attention to conversion-driven product marketing. Good references, international orientation, relatively low investment costs, and the ability to scale helped make inRiver the choice. XSARUS was chosen as the inRiver implementation partner for Euretco Fashion. With the largest number

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Four brand extension strategy examples

Variety is the spice of life for certain brands these days. Instead of ‘staying in their lane’, so to speak, many brands seem to be launching extensions to generate further revenue (based on the existing awareness and success of their company). A brand extension is a strategy to launch a product in a tangential market

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A day in the life of… Lars Lehne, Group CEO of Incubeta

In today’s ‘Day in the Life’ we speak to Lars Lehne – the Group CEO of digital marketing performance group, Incubeta. Lars gives us some insight into what it’s been like to take on this new role during the pandemic. Plus, he passes on some learnings from him previous role at Google, and gives us

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