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Mercato Hires Jeffrey Bishop-Hill as VP of Operations, Mike Durand as VP of Sales and Leo Zhu as VP of Product

SAN DIEGO, Nov. 6, 2020 /PRNewswire/ — Mercato, the online grocery eCommerce platform for independently owned grocery and specialty food stores, announced today that it has hired three new team members at the Vice President level. Jeffrey Bishop-Hill has been named VP of Operations, Mike Durand has been named VP of Sales, and Leo Zhu has been named VP of Product.

Bobby Brannigan, founder and CEO of Mercato, said: “We’re incredibly excited to welcome these talented leaders to the Mercato team. Each of these individuals has a proven track record in their field and deep, well-honed skill sets that will be a terrific help as we continue on a path of aggressive growth and expansion of our marketplace.”

Bishop-Hill, 36, will focus on operations and positively impacting the merchant and customer experience. He will continue to advance Mercato’s tech infrastructure to streamline costs and facilitate continued growth. Bishop-Hill joins Mercato from Soothe where he acted as Senior Vice President of Operations and helped the wellness marketplace expand its service area from 12 American cities to more than 70 cities in six countries. Prior to Soothe, Bishop-Hill held operations, marketing and customer experience roles at a number of early stage companies including RadPad, DogVacay and InMotion Hosting.

Durand, 34, will lead a selection of established teams within Mercato that are focused on mid-market sales, customer success and account management. Prior to Mercato, he was Regional Vice President of Sales at Toast, Inc, the computer software company servicing the restaurant industry. Durand also spent more than eight years at Groupon where he filled a number of sales leadership roles, including Director of Enterprise Sales in the company’s Chicago headquarters. He is known for his ability to scale highly efficient sales organizations.

Zhu, 30, will head up the product organization at Mercato. He will manage the overall product strategy, roadmap, and execution. Zhu joins Mercato from where he was Director of Product. He also acted as Director of Product at, which was acquired by Walmart for $3.3 billion. An early employee at, Zhu helped scale the e-commerce startup from pre-launch to post-acquisition. Most recently, Zhu founded and built Lewis, an online travel planning service that combines data with expert human judgement to provide personalized weekend trips.

Mercato was started in Brooklyn, NY, in 2015 and the company currently operates in 45 states nationwide. The digital platform connects consumers to more than 1,000 independently owned grocery stores and specialty markets. Built upon a mission of supporting such stores, Mercato has been actively onboarding grocers during the COVID-19 crisis. The company, which equips independent grocers with a clean and seamless online ordering and delivery function, has added over 400 specialty food stores, grocery stores and market halls to its platform in 2020. 

Bishop-Hill secured his bachelor’s degree from the University of Southern California and he currently resides in San Diego. Durand earned his bachelor’s degree from the University of Nebraska Omaha and he currently resides in Omaha. Zhu is a resident of Los Angeles and he attended Northwestern University where he secured a bachelor’s degree in mathematical methods in the social sciences.

About Mercato

Mercato offers eCommerce and same-day delivery of high-quality groceries and specialty foods from over 1,000 independent grocery stores across the country. Bobby Brannigan, an entrepreneur who grew up working in his parent’s grocery store in Brooklyn, NY, created Mercato to level the playing field by bringing online shopping and delivery to independent grocers and their valued customers. For more information, visit Follow us on Facebook and Instagram.

SOURCE Mercato

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