Data Transforms Your
E-commerce Solution


October 8th

E-commerce ROI
in 30 Days
Thru Data & Search

On Demand
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Ken Hubacher

Owner / EntityWise

Ken was part of Initiate Systems MDM development and helped create integration solutions to such platforms as Salesforce helping maintain clean/deduplicated organization and contact data. In 2010 he started EntityWise and did implementation, architecture and development work for Initiate now IBM MDM customers that included Dell, Adobe, Turningpoint, AllState, National Seminars, National Instruments, Farmers Insurance, Wellcare, Altamed, Reachforce, Presbyterian Healthcare Services, Veterans Affairs, Fedex, H&R Block and Astellas. He also has worked extensively with third-party data that includes D&B, Equifax, Pioneer, Databridge, Loqate, Address Doctor, and Google Places. In 2015 he began developing a machine learning solution now known as AI Steward that can learn from a data team and resolve unmatched data normally known as potential duplicates, tasks, suspects etc… This lead to a full stack SaaS match solution known as Cerno that can match person and company records. AMD approached us and needed to match their internal 650,000 product catalog against a 1.4 million external product data set. We extended Cerno and added the ability to match product data and was able to match the catalogs for AMD and allow them to gain valuable insight into their channel sales as a result.

Henrik Liliendahl

What is Product Data Syndication?

Product Information Management (PIM) has a sub discipline called Product Data Syndication (PDS). While PIM basically is about how to collect, enrich, store and publish product information within a given organization, PDS is about how to share product information between manufacturers, merchants and marketplaces. Marketplaces Marketplaces is the new kid on the block in this

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Six Product Attribute Levels

The basic bricks in Product Information Management (PIM) are product attributes. An attribute is a distinct data element that describe a specific property or feature of a product. You can divide the different kinds of product attributes into the following levels: 1: Basic Attributes 2: Classification Attributes 3: Trading Attributes 4: Recognition Attributes 5: Self-Service Attributes 6: Competitive Attributes 1: Basic Attributes

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Would you like to be considered as a member of our Think Tank?


Kay Winkler

VP of Chapter Services at ABPMP

Debanjan Rudra

Product Owner (PIM / MDM...)

Henrik Liliendahl

MDM/PIM Consultant

Curt Anderson

eCommerce Strategist

Scott Taylor

MetaMeta Consulting

Chris Jobse

Masterdata and Product Info...


PIM&Product MDM Consultant