Ken was part of Initiate Systems MDM development and helped create integration solutions to such platforms as Salesforce helping maintain clean/deduplicated organization and contact data. In 2010 he started EntityWise and did implementation, architecture and development work for Initiate now IBM MDM customers that included Dell, Adobe, Turningpoint, AllState, National Seminars, National Instruments, Farmers Insurance, Wellcare, Altamed, Reachforce, Presbyterian Healthcare Services, Veterans Affairs, Fedex, H&R Block and Astellas. He also has worked extensively with third-party data that includes D&B, Equifax, Pioneer, Databridge, Loqate, Address Doctor, and Google Places. In 2015 he began developing a machine learning solution now known as AI Steward that can learn from a data team and resolve unmatched data normally known as potential duplicates, tasks, suspects etc… This lead to a full stack SaaS match solution known as Cerno that can match person and company records. AMD approached us and needed to match their internal 650,000 product catalog against a 1.4 million external product data set. We extended Cerno and added the ability to match product data and was able to match the catalogs for AMD and allow them to gain valuable insight into their channel sales as a result.