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Jane Technologies Releases Jane Roots Headless E-Commerce Solution

SANTA CRUZ, Calif., June 29, 2021 /PRNewswire/ — Jane Technologies, Inc. (“Jane”), a retail software company that created the leading online cannabis marketplace, today announced the release of its new headless e-commerce solution, Jane Roots. The proprietary software launched with Forage, an online cannabis discovery tool developed by Columbia Care to revolutionize the customer shopping experience.

The pandemic accelerated the adoption of e-commerce with online orders accounting for 21.3% of total U.S. retail sales in 2020. That equates to roughly $861 billion in e-commerce sales, a 44% increase from the $598 billion spent online in 2019. Despite the massive growth, many e-commerce platforms hamper online retailers’ ability to keep pace with digital trends and consumer expectations.

Backend infrastructure for e-commerce is complicated to maintain, especially in the cannabis industry’s retail landscape marked by rapidly changing inventory, dynamic pricing and diverse promotions. Jane Roots removes this burden on retailers by taking care of the backend integrations, data cleansing, personalization, reviews and automation so they can focus on designing modernized e-commerce experiences specific to their brand. Isolating the frontend allows brands to easily change the customer interface in line with emerging digital trends and quickly update sales content without losing the complicated backend code. For example, if a new product comes into stock, websites using Jane Roots don’t need to spend time updating content — Jane Roots automatically generates the correct product taxonomy, serving size, verified reviews, potency, photos and description into a custom UI design on behalf of the retailer.

“As consumers continue to embrace online shopping, a retailer’s digital brand is now more closely tied to its customer shopping experience than ever before,” said Socrates Rosenfeld, Co-founder and CEO of Jane. “Jane Roots offers brands free expression to design their interface as well as the agility to quickly update content for an enriched user experience that encourages purchases. Our integration with Forage is a best-in-class example of how Jane Roots adds exponential value to e-commerce platforms, streamlining the backend process of content updates, data cleansing and automation. We know the future of retail is digital and we worked tirelessly to create this solution that propels our partners into the next generation of retail.”

Forage is a first-of-its-kind cannabis discovery tool designed to streamline and customize the individual shopping experience for expert and novice patients and customers alike. The web-based platform curates personalized cannabis product recommendations based on an interactive questionnaire covering the user’s desired effects, intended activity and preferred product format, then syncs to local dispensary inventories and pricing for online ordering via delivery, curbside or in-store pickup. also adds another layer of data to existing POS by leveraging Columbia Care’s data infrastructure to optimize the customer experience. Jane Roots’ integration leverages machine learning algorithms to automate all content and structured information, allowing the Forage team to focus its resources on creating a beautiful user experience rather than managing backend code and data. Jane Roots can be easily integrated with any frontend system currently available.

Jane Roots has been pivotal in developing, launching and managing the Forage backend infrastructure in less time and with fewer resources,” said Guy Hussussian, Chief Information Officer of Columbia Care. “Given our new platform’s emphasis on creating exceptional customer experiences, we need to prioritize the design of our recommendation engine rather than the implementation of a full menu system. That’s where Jane Roots comes in, providing Columbia Care  with UI design automation that gives our team greater flexibility to focus on continuously enhancing the frontend features of Forage without having to worry about the complexities of backend order processing and data updates.”

Over the past year, Jane powered more than 20 million orders and $2 billion in cannabis sales. Jane is the trusted e-commerce partner for over 2,000 dispensaries and brands across 34 U.S. markets.

About Jane Technologies, Inc.
Jane is the cannabis industry’s first fully automated e-commerce solution, powering 2,000+ dispensaries and brands across 34 state markets and the Canadian market. Jane’s unique offering provides dispensaries and brands with a turnkey e-commerce solution, including real-time POS integration, curated content directly from the brands (the best pictures, descriptions, etc.), and retail and market analytics. For more information and to request a demo, email [email protected]. For more information on Jane, visit

About Columbia Care
Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of cannabis products and related services, with licenses in 18 US jurisdictions and the EU. Columbia Care currently operates 122 facilities1 including 92 dispensaries and 30 cultivation and manufacturing facilities. Columbia Care is one of the original providers of medical cannabis in the U.S. and continues to deliver industry-leading products and services. The company launched Cannabist, its new retail brand, creating a national dispensary network that leverages proprietary technology platforms. Through its dispensary network, the company offers products spanning flower, edibles, oils, and tablets, and manufactures popular brands including Seed & Strain, Triple Seven, Classix, Plant Sugar, Press, Amber and Platinum Label CBD. With more than four million sales transactions since its inception in 2012, Columbia Care is known for setting the standard for compassion, professionalism, quality, care, and innovation in the rapidly expanding cannabis industry. For more information on Columbia Care, please visit

1Pro forma facilities either open or under development; includes facilities where Columbia Care provides consultative services pursuant to the terms of a management service agreement

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SOURCE Jane Technologies, Inc.

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