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Instacart Introduces New Back-To-School Personal Shopper Program Including Child Care Financial Assistance & School Supplies Perk

SAN FRANCISCO, Sept. 1, 2020 /PRNewswire/ — Instacart, the North American leader in online grocery, today announced a new back-to-school shopper program including child care financial assistance and school supplies perk. As part of this program, eligible shoppers will be able to receive financial assistance from Instacart as they balance providing an important essential service for customers while also navigating the uncertainty of remote learning and child care. In addition, as the new school year begins, shoppers across the U.S. will be offered an exclusive back-to-school perk in partnership with Staples U.S. Retail.

Instacart remains committed to supporting the health and safety of its entire shopper community as we move through the COVID-19 pandemic. While schools nationwide enact new policies, including remote and hybrid learning, parents have even more responsibilities — and expenses — to manage. In states heavily impacted by COVID-19, many working parents are being forced to hire sitters, pay for online classes, or increase their spend on day cares or other care facilities. The Instacart child care financial assistance program is designed to help support shoppers in five pilot states that have been heavily impacted by COVID-19 — California, Florida, Georgia, Illinois, and Texas — by offering additional financial resources to better navigate the beginning of the school year. To be eligible, shoppers must be active Instacart shoppers and be a parent or guardian who is the primary caregiver for a child whose school or daycare has transitioned to distance learning and will not be holding in-person learning sessions due to COVID-19. The program will run through September as an initial pilot and Instacart will continue to explore additional services and perks that support the shopper community.

“Instacart shoppers play an important role, helping provide an essential service for millions of people throughout North America. Half of Instacart shoppers are parents and caregivers for school-age children who are trying to navigate the new normal of distance learning and schooling in the age of COVID-19,” said Nilam Ganenthiran, President of Instacart. “We know that now, more than ever, parents are facing additional complexities balancing work and child care responsibilities. For those of us who are parents, we understand just how challenging the return to school is this fall. By launching our back-to-school shopper program with child care financial assistance and offering a perk with Staples, we want to ensure Instacart shoppers and their families have additional support as they navigate the unique circumstances of the school year ahead.”

Additionally, as the new school year begins, Instacart has partnered with Staples to offer all U.S. shoppers an exclusive in-store discount of up to 40% on their back-to-school supplies. Whether they’re learning at home or in the classroom, Instacart believes all children should have access to the items they need to excel in school. With this exclusive discount, Instacart shoppers can access the deals and items they need to get the new school year off to a great start.

“At Staples, we pride ourselves on being able to connect our communities to the resources they need, especially now as many families are preparing for a very different school year with children and parents learning and working from home together,” said Mike Motz, Staples US Retail CEO. “We are thrilled to be able to give a little back to the network of Instacart shoppers who have played an important role in helping Staples’ customers get the remote office essentials and back-to-school necessities they need.”

Since the beginning of March, Instacart has introduced a number of health and safety features and enhancements to support its shopper community in the wake of the COVID-19 pandemic, including the recent announcement of free access to COVID-19 screenings as part of a new partnership with Doctor On Demand. Instacart has also introduced new policies, guidelines, product features, resources, increased bonuses, and personal protective equipment to ensure the health and safety of shoppers during this critical time.

About Instacart
Instacart is the North American leader in online grocery and one of the fastest-growing companies in ecommerce. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Instacart has partnered with more than 400 beloved national, regional and local retailers, including Albertsons, ALDI, Costco, Kroger, Loblaw, Publix, Sam’s Club, Sprouts, Walmart Canada, and Wegmans, among others, to deliver from more than 30,000 stores across more than 5,500 cities in North America. Instacart’s delivery service is available to more than 85% of U.S. households and 70% of Canadian households. The company’s cutting-edge enterprise technology also powers the ecommerce platforms of some of the world’s biggest retail players, supporting their white-label websites, applications and delivery solutions. Instacart offers an Instacart Express membership for unlimited free delivery on orders over $35. For more information, visit For anyone interested in becoming an Instacart shopper, visit

SOURCE Instacart

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