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Implementing AI and relevance: challenges and opportunities webinar

February 25th 2021, 3pm GMT, 10am EST

Join this webinar for a practical guide to implementing AI and relevance, as we discuss challenges such as achieving buy-in, data strategy, UX and ongoing optimisation.

In his ecommerce trends article written in the summer of 2020, consultant Dan Barker wrote that “…nebulous, and in some cases meaningless, talk of ‘AI’ has been replaced by (at least for now) its outcome: processes & algorithms built into tools, to quietly improve your results…”

But exactly how straightforward is it to implement new tools to improve the relevance of your online offering? And how should marketers and ecommerce professionals prioritise these tools?

In this webinar you will learn:

  • If AI and relevance should be the priority for your business
  • How to leverage relevance for revenue growth
  • How to build an internal use case for improving your online offering


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