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Factors that will shape B2B commerce success in the second half of 2020 – Econsultancy

September 17th 2020, 3pm BST, 10am EST

With a Wunderman Thompson study finding that just one-in-six (16%) of B2B professionals say they have bought directly from salespeople since the coronavirus outbreak (down from 44% prior), it’s clear B2B commerce has hit an inflection point.

The pandemic and remote working has proved a catalyst for ecommerce in B2B as customers demand expertise, speed and transparency, at their convenience online.

So, what exactly has changed over the past few months? How do B2B businesses make remote selling and client management as profitable and as human as possible? And what do great B2B commerce experiences look like for the second half of 2020?

Econsultancy editor Ben Davis, Coveo’s AI search and personalisation expert, and a B2B guest will discuss trends for the second half of this year and beyond.

Register now to join us. Thursday, September 17th, 3pm.


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