“An innovative element of Evolv’s solution is routing traffic to the ideas with the highest probability of success, rather than arbitrarily routing it to ‘A’ and ‘B’ versions. This innovation optimizes the highly valuable real-time customer traffic and identifies the best ideas based on interactions with real customers,” said Alexander Michael, Frost & Sullivans Senior Director of Consulting. “Compared to the competition, Evolv greatly reduces revenue leakage and time-to-revenue and more readily identifies problems that cause customer frustration, anxiety, wasted time, and unfulfilled journeys.”
Evolv primarily targets verticals such as retail, eCommerce, telecom, media, consumer financial services, and travel. Speed is one of the solution’s unique benefits, wherein it evaluates ideas a hundred times faster than competing solutions, and agility allows users to add or remove ideas during ongoing experiments. In addition, the solution routes traffic according to a predictive performance model to avoid manual curation bias, measures real conversions, and aggregates insight from customer behavior. Furthermore, Evolv’s partner network of agencies, consultancies, and system integrators serves customers worldwide, providing the company with a vital competitive edge.
Each year, Frost & Sullivan presents this award to the company that has demonstrated uniqueness in developing and leveraging new technologies that deliver significant customer value.
Frost & Sullivan Best Practices Awards recognize companies in many regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify the industry’s best practices.
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SOURCE Frost & Sullivan