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Econsultancy Live returns in April with ‘What’s next for CX?’


Following on from a successful virtual event in December 2020, ‘Riding the Ecommerce Wave’, Econsultancy Live is returning in April 2021 with a close look at customer experience (CX), its importance, and its future.

‘What’s next for CX’ is taking place from 27-28 April and will feature 12+ hours of insightful, thought-provoking content, bringing together more than 40 expert speakers, brand leaders, and veteran consultants and analysts to debate, discuss and explore the most pressing questions about CX – a topic that, after years of approaching buzzword status, has never felt more relevant.

Highlights include a dive into the subject of ‘Retail-tainment in China’ from Alibaba Group’s Miriam Figueiredo; a discussion on earning customer trust, featuring Dyson’s Sophie Dufouleur and Starling Bank’s Rachel Kerron; and a far-reaching look at the future of CX, which will feature TSB’s Emma Stacey and be chaired by Xeim Managing Director Richard Robinson.

Elsewhere, Camila Diaz will speak to the role of empathy in business innovation at Moonpig, and Vistaprint UK & Ireland’s Emily Shirley will discuss understanding customer needs in 2021, together with Zurich’s Monika Schulze and easyHotel’s Rav Dhaliwal.

“Customer experience has been a mega-trend over the last few years – accelerated by coronavirus, where we’re not just dealing with the shift to digital, but omnichannel and hybrid. Understanding the complexity around those journeys and delivering against our customers’ needs is more important than ever,” says Econsultancy founder Ashley Friedlein.

“We’ve brought together an amazing lineup of speakers and experts to tackle those tough CX questions and give you all the insight and information you need to take on the challenges in the year ahead.”

Early bird tickets are on sale until 1st April, while group and annual passes are also available that will allow you to save money on bulk bookings and future Econsultancy live events. Visit the Econsultancy Live website to book your ticket and explore the full agenda.



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