Data Transforms Your
E-commerce Solution

FREE WEB CONFERENCE

October 8th

E-commerce ROI
in 30 Days
Thru Data & Search

On Demand
More Information: www.b2becommercesuccess.com
Paid Advertising Banner

E-Commerce Platform Selection and Integration: A Guide

Introduction

The starting point for understanding best practice in platforms is understanding the wider ecosystem in which the e-commerce platform operates. Mapping business processes, technical requirements, market opportunity and operational realities to create an end-to-end e-commerce capability helps the marketer develop an understanding of the flows of data, content and payments.

Most standard e-commerce business processes are supported by the following:

  • The core e-commerce platform
  • Back office/ERP and accounting systems
  • Delivery partners
  • Product information management (PIM) systems for stock management
  • Digital asset management (DAM) systems for content
  • Payment options including credit/debit card acceptance and fraud mechanisms
  • An understanding of how to manage an e-commerce projects at inception and as part of business-as-usual
  • Partners to build platforms and integrate process flows.

Figure 1 illustrates the process flows that map to each part of the ecosystem.

Figure 1: The e-commerce ecosystem

Figure 4 The ecommerce ecosystem

Source: Colin Lewis

Each of these can be seen as a component part, with its own individual best practice.

Subscribe today to access briefings, as well as all our reports, tools and templates.

To access all of our premium content, including invaluable research, insights, e-learning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options

Source link