Global franchises repeatedly sell to new markets, but are they maximizing their results in each region they’re targeting? Marketing and e-commerce teams need to work closely together to quickly follow up launches with new website and product content translated into the language(s) of the new market, as well as effectively use language selection tools, structured data, and search results in web and mobile applications.
In this session, Lionbridge’s CMO Jaime Punishill will demonstrate the importance of shifting the conversation away from localization and towards globalization. Together, Lionbridge and inRiver have successfully helped global organizations like Yamaha, Volvo, and Hagloffs streamline processes and translate content at lightning-fast speeds, in a voice that matches the emotional depth and promise of the brand, without breaking the bank.
Join us to discover:
- The importance of developing a globalization strategy
- Why a multilingual PIM solution leads to successful e-commerce
- How to reduce the time, cost, and effort of creating quality content for multiple markets
Who should attend?
If you are responsible for managing digital strategy, e-commerce, content and campaign execution, global websites, multilingual social media initiatives, international SEO/SEM or multilingual customer service and support, this session is for you.
This session is brought to you by:
Chief Marketing Officer at Lionbridge