Adobe has launched a series of integrations in the Magento commerce platform aimed to reach out to small and medium enterprises. Adobe announced several updates to Magento that aims at expanding the platform’s to reach for the small and mid-size businesses that use the service.
The most significant integrations are around Amazon and Google.
With Amazon, the merchants can manage the Amazon inventory from Magento Backend. They can virtually manage all aspects of their Amazon storefront like pricing rules, managing multiple amazon accounts, sales channels, product images, and description in Magento. It gives the merchant a massive advantage as they don’t have to duplicate their efforts to create Amazon storefront.
Similarly, for Google, the integration will allow Magento administrators to manage their Google advertisements, Google Merchant accounts, and marketing campaigns data. The new marketing campaigns can be launched within Magento.
Both of these features are now available to all the Magento users through a free extension available on Magento Marketplace.