We live in a pandemic age where on-demand delivery has become a norm. In other words, the concept, which was in a nascent stage a few years ago, is now in limelight. And why not? People prefer to stay at home and order necessary items to get delivery at their doorstep in this quarantine period. Though movement restrictions and lockdown-like situations are eased gradually across the world, it seems that on-demand delivery is mainstreamed in the retail segment.
Here we mention three big reasons to believe that the on-demand delivery concept gains ground worldwide. But, before moving to those reasons, let’s go through some of the interesting facts regarding the on-demand economy.
This is not all! Three significant signs indicate that the on-demand delivery concept has come of age and it will remain in focus even when we will get rid of a pandemic.
- Massive deal for Grubhub- This leading American on-demand food delivery platform has acquired a buying offer of a whopping $7.3 billion from a Dutch company Just Eat Takeaway. Edison Trends has reported that Grubhub customers spend the most in the US, but this food delivery platform holds the third-largest share of the American market.
It is an undeniable fact that major global companies will never invest billions of dollars to enter the market without seeing growth potential. Uber Eats, which is the second-largest on-demand food delivery platform in the USA also negotiated to purchase Grubhub for at least one year.
Recently, many startups and restaurant owners have consulted the on-demand food delivery app development company to leverage the benefits of the current norms.
- New horizons for Instacart- On-demand delivery is not limited to food and groceries. Usually, people get a takeout order or groceries at their doorsteps using on-demand delivery apps. But, recently, one of the leading US-based grocery delivery platforms Instacart has initiated partnerships with Staples and Big Lots. These partnerships will take Instacart beyond food and grocery delivery.
The Big Lots partnership is aimed at delivering groceries, daily essentials, as well as various non-grocery and decor items. Collaboration with the Staples enables Instacart to offer home office essentials, cleaning products, personal protective equipment, and back-to-school necessities. What’s more, the Staples also deals in some bulk-packaged food and beverages.
As per the report, Instacart has started hiring thousands of new workers to meet the growing needs of customers since the beginning of the pandemic. It simply means that Instacart has not joined hands with Big Lots or Staples for surviving the COVID-19 phase. These partnerships are aimed at exploring new possibilities in the domain of the on-demand delivery. It also shows that Instacart is confident in its in-house robust delivery system.
As a leading on-demand delivery company in the USA, Instacart wants to provide more convenience to its customers in ordering items beyond groceries.
- Young urban professionals are new target audience- It all starts from Walmart when the American retail giant announced that it wants to ground an eCommerce subsidiary Jet.com. This subsidiary focused more on younger and more affluent urban shoppers instead of traditional customers. Walmart offered fast and customized delivery to Jet customers through its other subsidiary, Parcel. However, the same day delivery and enhanced services could not help Jet.com to took off. Jet also did the partnership with some New York-based brands and small businesses to take advantage of localization, but it could not help Jet. However, the Jet.com team is now integrated into the Walmart eCommerce organization. It is interesting to see which moves will be taken by Walmart to grow its customer base.
The latest report has shown that Walmart Grocery app has surpassed Amazon by 20% in the corona age.
Future of On-demand Delivery Apps
The on-demand delivery model is here to stay. During this pandemic time, people prefer to give orders online and get delivery at their doorsteps. This trend will remain to continue even beyond this corona age because it is associated with more comfort and convenience. Online, on-demand shopping can save money, time, and effort of people, and therefore, people prefer it over the traditional shopping method.
In the coming years, many startups will come up with on-demand delivery apps based on their innovative business model. Such apps can help them raise funds. Uber, Drizly, Task Rabbits, and Postmates were startups once and gained immense success in a highly competitive scenario with the help of on-demand apps. Today, they are eminent brands with a huge customer base. Ease-of-use and adaptability with emerging technologies like AI and Blockchain are some of the top characteristics of on-demand delivery apps.
Be it a B2C (Business to Consumer), B2B (Business to Business), or C2C (Consumer to Consumer) model, all sorts of businesses can leverage the benefits of apps with the help of on-demand delivery app development services. A Harvard Business report has revealed that the on-demand economy is worth $57.6 billion, and in the coming years, it will witness a huge growth.