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Use Your GPS (Goal Positioning System) To Achieve Your Goals

How’s your motor running? Are you powering through your daily tasks and accomplishing all the goals you set for yourself, or are you stuck in life’s slow lane? Here’s how to boost your performance, and achieve your goals, using your GPS (Goal Positioning System). => 1. Set clear, time-limited goals, using your GPS (Goal Positioning … Read more

GSK’s Louise Kristensen on the definition of personalisation

Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers. Louise Kristensen, EMEA Digital Commerce Lead at GSK, is returning to the festival this year and will be … Read more

5 Reasons Why Your Business Is Too Dependent On You

Imagine your role for a moment. Picture it. Do you see yourself leading a team of empowered employees, or are you at the centre of every decision in your business? Many owners find themselves stuck in something called a hub & spoke model — held at the centre of their business, responsible for every decision. … Read more

Six Product Attribute Levels

The basic bricks in Product Information Management (PIM) are product attributes. An attribute is a distinct data element that describe a specific property or feature of a product. You can divide the different kinds of product attributes into the following levels: 1: Basic Attributes 2: Classification Attributes 3: Trading Attributes 4: Recognition Attributes 5: Self-Service Attributes 6: Competitive Attributes 1: Basic Attributes … Read more