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Welcome to PIMNEWS.ORG

PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events.  We also provide thought leadership articles from industry experts and bloggers in our Think section.  You can submit events and articles to be considered for posting to our editor.

Supercharging Customer Retention | Expert Advice

By Jack M. Germain Jul 26, 2021 5:00 AM PT Lifetime Value or LTV is key to growing your business. Without it, you might as well turn off the lights and go home. LTV is the total amount of money that a merchant receives from a customer’s entire lifetime of association with a seller. Thus,

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Digital Currency Versus Bitcoin and the Future of Money

When Bitcoin debuted in 2009, I published an article making a few predictions using my Hard Trend Methodology that have proven to be highly accurate. While I stated that cryptocurrency and blockchain technology represented a Hard Trend that would grow exponentially, it is time to discuss the next Hard Trend: digital currency You likely have

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Will subscription retailers retain customers post pandemic?

Brands like Dollar Shave Club, Birchbox, and BarkBox have all seen success with a subscription model in the past- way before the pandemic began. However, the growth of the subscription model has accelerated since Covid-19, as consumers have sought out new ways to shop online. According to a report published in June by the Royal

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8 Tips For Staying Creative In Your Content Marketing

Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn’t always follow the same tight deadlines that content marketing does. Coming up with fresh, new and

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Headless SEO and What it Means to Your Business

Table of contents The Pros and Cons of Content Management Where CMSes Can Become Counterproductive Going From Bloated to Boring Decoupling: The Evolution of The CMS What is a Headless CMS? Does a Headless CMS Affect Rankings? Other Javascript SEO Considerations So Then, What is Headless SEO? Don’t Lose Your Head Over It Traditional websites

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