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How drinks brands have adapted to Covid-19, as told by a ‘grain to glass’ marketing agency – Econsultancy
How have alcohol and drinks brands adapted to the highs and lows of Covid-19? We spoke to Tom Harvey, co-founder of “grain to glass” marketing agency YesMore, about direct-to-consumer sales, adapting marketing strategies, and how to be more human on social media. For alcohol and drinks brands, the Covid-19 pandemic brought a distinctly mixed set
How to Nail Your First 90 Days as a CX Director
Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. So HR hot-footed it onto LinkedIn and recruited you to make this a reality. As if expectations like that weren’t enough, you might have heard that one in four CX employees are predicted to lose their jobs this year–if you
Sample Session Page ABC · inRiver
Overview Many luxury brands have been hesitant to start selling online. But over the years, and especially in our current situation, relying on tradition brick and mortar operations is no longer an option. During this interview, VP of Digital Strategy at Company X reveals what triggered them to make the leap to e-commerce and why
How Brands Can Plan for COVID-19 Recovery with User-Generated Content
When 2020 began, no one could have predicted the state of tragedy and uncertainty we find ourselves in today. The COVID-19 pandemic has changed all of our everyday lives — drastically shifting consumer behavior and putting many businesses in a tough position. The people, tools and resources at most brands’ disposal have changed, and many
How to Prepare for B2B Manufacturing Growth · inRiver
B2B manufacturing is growing three times faster than all other manufacturing sales according to the 2019 B2B Manufacturing 300 report. E-commerce sales increased by nearly 23% in 2019 compared to just 7.6% for all manufacturing sales. With COVID-19 dramatically changing the way business is done, manufacturing e-commerce is poised for significant gains in 2020…if they
Latest Shopping Trends Emphasize Need for Retail Marketing Foresight | Marketing
By Jack M. Germain Aug 4, 2020 4:00 AM PT In the new COVID-19 reality, consumers have extra time on their hands to find other ways to shop as traditional storefronts become less accessible and convenient. Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new