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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events. We also provide thought leadership articles from industry experts and bloggers in our Think section. You can submit events and articles to be considered for posting to our editor.
What’s the best way to deliver your visually-engaging, enriched product content across new channels? The answer is product data syndication. What is it? Put simply, it’s selling, distributing, and managing products across channels. We’re talking marketplaces, distribution channels, data pools, and online retailers. For syndication solutions to work, there are many different areas that need
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’? When Scope, a disability equality charity based in England and Wales, embarked on its digital transformation some five years ago, the
The need to become digital is unprecedented. Sales are moving online at an unbelievable pace, and it’s not just consumers driving this shift. It’s everything. How do you get your product information into different channels including marketplaces, data pools, or distribution partners? Syndication helps– if you know the secrets to success. Download this eBook to
With a stronger inclination towards online shopping, the holiday season this year will be more critical and competitive for Amazon sellers than ever before. To stay ahead of the competition and to ensure that their products stand out in the market, sellers must employ a comprehensive Amazon advertising strategy to gain from the traffic surge.
Finding a qualified B2B technology copywriter can be a daunting task. Here are five things to look for before you sign a contract… Your copy can be the most critical factor in determining a campaign’s success. However, it can be hard to find the right copywriter. B2B marketers often test several writers before they find
Brands typically pull out all the stops for Black Friday and Cyber Monday. Last year, over 93 million Americans made a Black Friday purchase and sales topped $7.4 billion and Cyber Monday reached $9.4 billion. Retailers are even more optimistic about sales this year, especially from e-commerce channels. Salesforce estimates that e-commerce sales will increase by