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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events. We also provide thought leadership articles from industry experts and bloggers in our Think section. You can submit events and articles to be considered for posting to our editor.
Social Commerce: What Is It and Why Should It Concern You?
Let me begin this with a cliché – The future of business is on the internet. We’re all out there shopping on Amazon and eBay for almost everything, and on thousand other eCommerce sites on the internet. There are about 12 million – 24 million eCommerce sites across the entire globe. So yeah, pretty much
How to Run a Branded Instagram Hashtag Campaign with Influencers
It is no secret that the growth of Instagram is beyond super. The increased use of hashtags and user base has made Instagram the go-to for business owners and marketing managers. The use of the little # (hashtag) has gained a golden position in business marketing campaigns for nearly all types of existing businesses. Keeping
87 Top eCommerce SEO Tips
Outside of Internet Marketing for your e-commerce store, the main way to bring in more traffic is through organic search engine rankings. You can achieve higher rankings with the tips we’ve listed below. Print them out and you can use this as your checklist. Put your whole e-commerce store on HTTPS. This can be done
A day in the life of… Liam Patterson, CEO of Bidnamic – Econsultancy
Liam Patterson is the CEO and Founder of Google Shopping platform Bidnamic. We caught up with Liam to find out more about his role, and how Covid-19 has impacted both his company and the wider retail sector. Please describe your job: What do you do? As CEO my job is really varied. I’m usually head
Seven retailers who digitally transformed by doing what customers love online – Econsultancy
At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully. What exactly does “digital transformation” mean? Despite years of the term being bandied about and businesses pouring time, resources and planning
inRiver Manufacturing Case Study: Vestas
“With PIM, we have already seen a huge efficiency improvement in our processes from day one and more importantly, we now have an always updated and relevant catalog available to customers on our e-commerce channel,” said Lars Elkjær Andersen, Sr. Director E-commerce & Digital Customer Channels. “We have high expectations to also utilize the system
A day in the life of… Hannah Herlihy Lowe, Head of Customer Success at Conjura – Econsultancy
Hannah Herlihy-Lowe is the Head of Customer Success at ecommerce and marketing data specialists, Conjura. We caught up with Hannah to find out more about her role and typical day. Please describe your job: What do you do? As head of customer success, there’s two main parts to my job. The first is a client