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Welcome to PIMNEWS.ORG

PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events.  We also provide thought leadership articles from industry experts and bloggers in our Think section.  You can submit events and articles to be considered for posting to our editor.

Guide to Digital Shelf Analytics · inRiver eBook

Step up your digital commerce game and eliminate the guesswork The global pandemic has rapidly accelerated the rate of e-commerce adoption. With shopping and browsing habits changed forever, it’s more important than ever for retailers and consumer brands to stand out from the online crowd. What can you do to improve your digital commerce game?

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What is User-Generated Content? – Business 2 Community

If you aren’t taking advantage of user-generated content marketing to fuel your brand, you may be neglecting a huge source of marketing potential. This technique can yield surprising results with limited resource-investment, and it can be an ideal fit for companies at any stage of growth. Your social media followers, customers, and potential customers can

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Guide to Digital Shelf Analytics · inRiver eBook

Step up your digital commerce game and eliminate the guesswork The global pandemic has rapidly accelerated the rate of e-commerce adoption. With shopping and browsing habits changed forever, it’s more important than ever for retailers and consumer brands to stand out from the online crowd. What can you do to improve your digital commerce game?

Read More »

10 key challenges facing CRM marketers

Customer relationship management (CRM) remains a key way for companies to deliver ‘customer centric’ marketing, centred around personalised and relevant content (if you’re not sure what CRM is, see our handy definition). But what are the key challenges facing CRM marketers today? With insight from some experts in the industry, here are 10 pressing issues.

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Shifting Shopping Trends Push Retailers to Rethink Marketing | Marketing

By Jack M. Germain Feb 25, 2021 4:12 AM PT A Shopper Experience Index report by Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, shows shopping trends are expanding as the pandemic’s impact on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands. Consumer adoption

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15 useful examples of how to shout about your free delivery service

Speed is often touted as the most important factor in online delivery, but research suggests that aspects like reliability, convenience, and cost are more valuable to today’s consumers. According to Huboo research, just 14% of shoppers expect their products to show up within 48 hours of ordering, and this level of speed usually only matters

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