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PIM News is the only non-commercial source for Master Data Management, Product Information Management and Digital Asset Management news and events. We also provide thought leadership articles from industry experts and bloggers in our Think section. You can submit events and articles to be considered for posting to our editor.
Moonpig on innovating during a pandemic, internal empathy and nailing the basics of UX
Camila Diaz is Head of Product Design and Research at online greetings cards and gift company Moonpig. At Moonpig, Product Design is a discipline that comprises a range of UX-related functions, including user research, user experience design, information architecture, visual design interaction, and service design thinking. As such, Diaz played a pivotal role in the
A day in the life of… Bhavesh Unadkat, Head of Digital Marketing at Capgemini Invent
In today’s ‘Day in the Life’, we speak to Bhavesh Unadkat, who is Head of Digital Marketing at Capgemini Invent. We chat with Bhavesh about his ten years at Capgemini, what keeps him motivated in his role, and the brands that he thinks set the bar for data strategy. Please describe your job: What do
Your Leadership Superpower: Asking Questions
There is a common misstep every leader makes at some point in their career. Many leaders never actually overcome it and become “that boss” who routinely exhibits it. Their behavior can increase workload and undermine team performance. It will irritate people. Bosses who do this are sometimes met with silence or passive head nods. Some
Digital Marketing in 2021: A Holistic Strategy You’ve Never Heard Before
Aren’t you tired of skimming through the internet and not being able to find a Digital Marketing Strategy that would help you scale up your business and generate steady growth? We were all looking for that magic pill, until now! What I’m about to share with you is a thought process most elite marketers wouldn’t
A Complete Guide to Chatbot Marketing
How They Work, Examples and Benefits In a world that’s increasingly reliant on automation, it’s no surprise that many businesses are turning to chatbots for help with running their companies. Among consumers, however, chatbots have historically had a poor reputation. They’re remembered for their infancy, when they weren’t very good at conversing in a natural
Ecommerce Trends Webinar | Econsultancy
June 30th 2021 | 3pm BST | 10am EST The Covid-19 pandemic has accelerated the shift to ecommerce with ecommerce sales rapidly growing and surpassing levels not expected until 2025. Total online sales growth in the UK alone rose by 36.6% year-on-year in 2020 – the largest growth seen since 2007. Brands that traditionally resisted ecommerce
Key Benefits of Effective Delegation
When done properly, and with good intentions, delegation can be rewarding for managers and team members alike. Unfortunately, some managers shy away from delegating for fear of jeopardizing job security or possibly disrupting the flow of the team. However, there are some very positive outcomes of delegation if it is done properly. Delegation can be